Since this usually the first visual element the visitor will encounter on the site, you want to make a lasting impression that hooks your visitors. When a visitor lands on your site, or opens your newsletter, the hero image typically shows up. So let’s start with the absolute basics: what is a hero image? Well, it’s the first image, main photo, or graphic that you see at the top of a webpage or email. The hero image is the first thing that captures a visitor’s attention when they land on a site. Check out our curated list of best practices and examples of the best hero image designs to help you create hero image designs that convert.
When embarking on designing a great hero image, it can feel overwhelming. But what really makes for an outstanding hero image are ultimately hero image designs that convert users into customers. The bottom line is, a hero image should make a good first impression and capture the user’s attention. In other cases, the hero image may showcase relevant news about the site. This is meant to entice users immediately, and creates a more crafted experience. In an effort to create a more personalized experience for users, designers may opt for animated hero images, including videos, sliders or carousels. Depending on the purpose of site, the content presented will vary. This can either be static or dynamic, such a rotating list of images.
Typically speaking, a hero image usually consists of images and text. The intention behind the hero image is to visually showcase an overview of the site’s most essential content. One of the first steps in website design is to create a hero image.
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